Brands are no more real than Greek Gods c / Open any newspaper, magazine, or social media platform and you might be forgiven for thinking brands are actually real. Comparisons of the myths of Nike of Oregon and Nike of the Temple of Athena, of brands and gods, might lead us to question why centuries later we still augment reality with myths.

“Corporations, money and nations exist only in our imagination. We invented them to serve us; why do we find ourselves sacrificing our lives in their services?”
- Yuval Noah Harari


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