a.OS A smart phone Operating System and associated Apps modeled upon Maslow’s Hierachy of Needs. a.OS reimagines how we personally relate to our smart phones, and how we might more consciously consider the base needs and desires that smart phones serve in helping us to thrive and survive (and in turn what is superficial to those needs).

Self-Transcendence - The very highest and most inclusive or holistic levels of human consciousness, behaving and relating, as ends rather than means, to oneself, to significant others, to human beings in general, to other species, to nature, and to the cosmos.

Self-Actualisation - "What a man can be, he must be." - Maslow, A (1954).
This level of needs refers to what a person's full potential is and the realization of that potential.

Esteem - All humans have a need to feel respected; this includes the need to have self-esteem and self-respect. Esteem presents the typical human desire to be accepted and valued by others. People often engage in a profession or hobby to gain recognition. These activities give the person a sense of contribution or value.

Love / Belonging - After physiological and safety needs are fulfilled, the third level of human needs is interpersonal and involves feelings of belongingness.

Safety - Once a person's physiological needs are relatively satisfied, their safety needs take precedence and dominate behavior. Safety and Security needs include: Personal security / Financial security / Health and well-being / Safety against accidents or illness and their adverse impacts.

Physiological - These needs are the physical requirements for human survival. If these requirements are not met, the human body cannot function properly and will ultimately fail. Physiological needs are thought to be the most important; they should be met first.

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